An 8-row diagnostic checklist for senior B2B SaaS CS leaders to surface the renewal friction hiding across onboarding, adoption, and renewal - before it shows up in churn.

Renewals rarely die on the renewal call. They die earlier, in onboarding gaps, adoption plateaus, and sponsor coverage that quietly decays across the in-cycle window. This checklist walks each of those eight pressure points - one row per dimension - so you can take it into a leadership offsite and surface the actual friction, not the dashboard version.

01 · What's included

What's included.

8 diagnostic rows across onboarding, adoption, and renewal - one per critical pressure point
Printable PDF (A4) + editable Markdown source - run it with leadership, mark findings on paper, ship the agenda
Built for VP/Director-level CS leaders in the $20M-$300M ARR band
Lifetime updates - checklist revises as the renewal-friction playbook compounds

Need more than a single artifact?

If more than a few rows of the audit leave the room silent, the friction is bigger than a 90-day standalone motion can carry. The engagement exists for that — not a toolkit buyer on autopilot, just a practitioner pricing out the right shape of work.

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